Adaptability, realism and originality
The key to professional success consists of the ability to earn trust and confidence of clients and to be trusted by them. Many professionals call themselves advisor; only few are viewed by their clients as partner in business. What is causing this?
In the current fast network economy professionals (or experts) have to make all sail to maintain and improve their expertise and knowledge. However this is not enough to effectively serve customers. To be able to give good advice doesn't make someone a good advisor. More is needed to distinguish oneself or to offer added value in the eyes of the customer. This is not only valid for the market of external advisors. This also applies to departments that operate internally. More often the service level is compared with that of the market. Outsourcing and flexibilization are very much in the air now.
The challenge for professionals
It is no longer enough for example for HR-professionals to be process expert or to manage the personnel department well. We want that they facilitate change processes or even stronger can advice us how to be a step ahead of change. The evolution of the profession of advisor in 3 steps:
- understanding your expertise
- understand your clients' business context
- co-creating in moving your clients' business towards winning
This asks for transformation; in thinking and doing. Just like in leadership there is a demand to work hard (system, expertise) ortangibles and soft (context, influence) orintangibles at the same time. Fun and difficult. Target Point supports this in many different ways. Always based on a personal contribution and a smart product!
The concept Partner in Business is detailed in our product Trusted Advisor. A self-assessment, a provoking clientsession and deepening. Read more...
The experience of ING Bank
"With the help of Target Point we were able to put the subject of engagement better on the map. In order to learn to analyze the results; we followed the gildenmodel (show it, do it together, do it yourself) with the controlgroup. We then also used this model at the workshops we organized for our HR-consultants to accommodate them to analize the results with the managers and come up with action plans. This ensured that we got a big group of linking pins in the organization, that were well equipped to play their advisory role for this subject.
Target Point brought her know-how in a pleasurable professional manner. It gave us the feeling that we were working in real partnership towards the desired goal."